7 Ways to Grow on Instagram With Reels

Yes, posting Reels on Instagram can increase your visibility on the platform.

What are Reels?

Reels are short-form videos, up to 30 seconds in length, that can be fun, creative, and engaging.

What Works?

There is a certain format that works on Instagram and at the moment  it’s 5-10 second videos with a trending sound and text on screen. Does that mean you can’t ever go outside of that? Of course not! I found trending sounds from the reels tab very easily or used the IG reels editor and made sure to always align my text with the beat of the sound.

Be consistent

You should aim to post 3-7 reels per week and if you’re wondering why it’s not working, you haven’t posted enough. Keep going, it takes time and refining your content

Here's how posting Reels can help boost your visibility:

1. Explore Page Exposure: Instagram promotes Reels on the Explore page, which is a section where users can discover new content beyond their usual network. If your Reel performs well and receives engagement, it has the potential to be featured on the Explore page, exposing your content to a wider audience.

2. Reach New Audiences: When your Reels appear on the Explore page, they can be seen by users who don't already follow you. This presents an opportunity to attract new followers and expand your reach to a larger audience. 

3. Increase Engagement: Reels offer a highly interactive format that encourages viewers to engage with your content through likes, comments, shares, and follows. Increased engagement signals to the Instagram algorithm that your content is valuable and can lead to higher visibility in users' feeds.

4. Trending Hashtags and Challenges: Instagram Reels often incorporate popular hashtags and challenges. By participating in trending hashtags and challenges, you can align your content with broader conversations and increase the chances of being discovered by users browsing those specific hashtags or participating in the challenges.

5. Shareability: Reels are easily shareable within the Instagram platform. Users can save Reels, share them in Stories, and send them via direct messages. This sharing functionality can help your content reach a wider audience beyond your immediate followers.

6. Variety of Content: Reels allow you to showcase your creativity and versatility. By diversifying your content with Reels, you can attract and engage users who prefer short, entertaining videos over traditional image or text-based posts. 

7. Algorithm Optimization: Instagram's algorithm pays attention to user behavior and preferences. If your Reels consistently receive positive feedback and engagement, it can signal to the algorithm that your content is valuable and increase the likelihood of your posts being shown to your followers. 

Remember, to maximize the visibility of your Reels, it's important to create visually appealing, entertaining, and high-quality content that resonates with your target audience. Stay consistent with posting Reels and experiment with different formats and trends to find what works best for your brand.

To learn more about how to create engaging reels shop the  'REELS THAT REACH GUIDE' it will teach you everything you need to know to create captivating reels that turn your followers into customers.