Becoming a UGC Creator in 2025

User-generated content (UGC) can be a lucrative career once you get started, but figuring out how to break into the industry is a challenge many aspiring creators face, we break it down for you and how you can get started and land those dream brand deals.

The hashtag #UGCcreator has amassed 794.2K posts and over 1.2 billion views on TikTok, with numbers rising every day. 

Follow this guide step by step, stay consistent, and you’ll be well on your way to landing big opportunities in no time.

What is UGC?

UGC refers to content—such as videos, images, testimonials, and reviews—created by everyday users rather than brands. What makes it special? It’s raw, unpolished, and personal. There’s no big-budget studio production or overly scripted message, just real people sharing their real experiences. Even though it might not be entirely honest, since it’s ultimately promotional, the style of the video still feels genuine. Unlike influencer marketing, where creators focus on their personal brand and audience, UGC is designed specifically for companies to use in their own marketing materials. Brands love UGC because it looks authentic and helps build credibility.

Step 1: Identify Your Niche

Finding a niche can help set you apart from the competition and make it easier to attract brands. Here are a few niche ideas:

• Beauty & Skincare

• Fashion & Accessories

• Tech & Gadgets

• Fitness & Wellness

• Home & Lifestyle

• Food & Beverage

Consider what interests you most and where you can create the most compelling content.

Step 2: Create a UGC Portfolio

Before reaching out to brands, you need to showcase your skills. Create a portfolio with sample UGC content that demonstrates:

• Product demonstration videos – Show how to use a product effectively.

• Unboxing videos – Capture first impressions and highlight key features.

• Testimonials & reviews – Give an authentic, positive review of a product.

• Aesthetic product photography – Take high-quality images of products in a lifestyle setting.

Tip: Use natural lighting, clear audio, and engaging storytelling to make your content stand out.

Step 3: Set Up Your Profiles

Even though UGC creators don’t always need a large following, having an online presence can make you more attractive to brands. Create a professional social media account (Instagram, TikTok, or Youtube) where you showcase your best work. You can also use platforms like LinkedIn to network with potential clients.

Step 4: Pitch to Brands & Get Your First Clients

Once you have a solid portfolio, it’s time to start pitching. Here’s how:

1. Research brands – Look for brands that align with your niche and already use UGC in their marketing

2. Find the right contact – Many brands have influencer or marketing managers you can reach out to via email or LinkedIn or use our 150+ PR Brands list.

3. Send a compelling pitch – Your message should be short, professional, and personalised. Highlight your strengths, show examples of your work, and offer to create a sample video.

4. Use UGC platforms – UGC platforms are online platforms or marketplaces dedicated to connecting UGC creators with brands. These platforms provide a space where brands can discover UGC creators, review their work, and engage in collaborations.

Step 5: Set Your Rates & Handle Contracts

Determine how much to charge for your work based on factors like the type of content, project scope, and brand budget. Rates are there to be negotiated, don’t be shy in fighting for what you’re worth, but also remember that there is no shame in dropping your rates if you need the job or your building experience. Everyone starts somewhere. It’s also essential to have a contract in place to protect both parties. A professional contract should outline deliverables, payment terms, and usage rights.

Step 6: Deliver & Get Paid

Once you secure a client, focus on delivering high-quality content. Follow brand guidelines, meet deadlines, and be open to feedback.You’ve delivered your first paid for content, and you’re patiently waiting to watch the $$ roll in.

Building strong relationships with brands can lead to repeat work and long-term partnerships. 

Get Started with the UGC Starter Kit!

Ready to kickstart your UGC career? Save time and avoid the overwhelm with my UGC Starter Kit! This all-in-one digital kit includes:

✔ A step-by-step UGC guide for beginners

✔ A contract template to protect your work

✔ A professional portfolio template

✔ A rate card and invoice template

✔ A curated list of 150 brand email contacts

✔ A bonus list of 50 UGC-friendly platforms & agencies

Click here to grab your UGC Starter Kit now!